Local GEO: how to get your business recommended by AI
Local GEO is the work of getting your business named when a buyer asks ChatGPT, Gemini, Perplexity or Google's AI Overviews who to hire near them. The Williams Agency does it by making your website, listings and reviews state the same plain facts about what you do and where you do it.
We are a Dallas creative agency. Local GEO is one of our remote services, sold nationally and run over calls.
What an assistant reads before it names a business
Each of the major assistants has published how it finds information for an answer like that, and the descriptions point the same way.
OpenAI's help center says ChatGPT search sends queries to third-party search providers such as Bing, uses a general location based on the asker's IP address to sharpen results, and lists the sources it cited under every answer. OpenAI's crawler documentation adds that sites which block its OAI-SearchBot crawler will not be shown in ChatGPT search answers.
Google's Search Central documentation says a page only needs to be indexed and eligible for a snippet to appear in AI Overviews or AI Mode, with no special schema required. Google's guidance on AI search also tells local businesses to keep their Google Business Profile current, since it feeds both AI responses and regular results.
Perplexity's help center says it searches the internet in real time and footnotes each source in its answer.
So the job is concrete. The pages an assistant reads about you need to be open to its crawler and agree with each other.
What local GEO covers
A partnership with us runs in four parts.
- Audit. We ask each assistant the questions your buyers ask, record whether you are named, and record which competitors are named in your place and which pages are cited for them.
- Fix. We correct your listings and entity details on Google, Bing and the directories that show up in those citations, and add structured data so your name, services and service area read the same everywhere.
- Publish. We write service pages, project pages and FAQ pages around the exact questions buyers type, so there is a page of yours worth citing for each one.
- Track. We rerun the same prompts each month and report what changed, in writing.
When your business is in Dallas-Fort Worth, our crew also shoots the photo and film those pages need.
Our own numbers
We ran this on our own site before we sold it. We spent $0 on ads.
From Aug 7 to Nov 4, 2026, ChatGPT sent our site 163 sessions, while Google organic search sent 155 (Google Analytics 4). In the 28 days to Nov 8, 2026, AI assistants sent 49 sessions against 41 from Google organic (Google Analytics 4), and our pages earned 443 impressions in Google AI Overviews (Google Search Console).
Ours is a small site with few links pointing at it. The full breakdown, month by month, is in our own SEO and GEO case study.
Local GEO by industry
Each trade gets asked different questions, so each needs different pages. We wrote a playbook for the trades where buyers spend the most before they call.
- How to get your home building company recommended by ChatGPT: project pages with community, square footage and scope, plus a clear map of where you build.
- How to get your pool building company recommended by ChatGPT: a page per pool with construction type and features, and a build timeline from your own jobs.
- How to get your wedding venue recommended by ChatGPT: capacity, pricing by season and vendor rules written where an assistant can read them.
- How to get your med spa recommended by ChatGPT: provider credentials stated exactly as licensed and one page per treatment.
- How to get your interior design studio recommended by ChatGPT: portfolio projects described in words, with scope and how you bill.
Guides for doing it yourself
What a partnership looks like
Local GEO runs as a monthly partnership. Partnerships start at $5,000 a month and include the audit, listing and structured data fixes, new pages written for citation, and weekly or monthly reporting, depending on the scope of work, built from the same prompts each time.
The work is done remotely. You meet with us on calls and approve every page before it goes live. No site visit is needed, though DFW clients can have our crew on site for photo and film.
Results build over months, the way SEO does. We promise that the record an assistant reads about you will be complete and consistent, and that you will see what it says in each report. More on the service itself is on our generative engine optimization page.
Local GEO FAQ
Anything else? Ask it in the form. We reply within one business day.
Start a project →What is local GEO?
Local GEO, short for local generative engine optimization, is the work of getting a business named when someone asks ChatGPT, Gemini, Perplexity or Google's AI Overviews who to hire in a city. It covers the pages, listings, reviews and structured data those assistants read, so every source states the same facts about what you do and where you do it.
Is there a way to submit my business to ChatGPT?
No. OpenAI's help pages describe no submission form, listing portal or claim button for businesses, and OpenAI's publishers FAQ says any public website can appear in ChatGPT search if it does not block OAI-SearchBot. What works is the record ChatGPT reads: a crawlable site that states your facts in plain text, plus accurate Yelp, Google and Bing listings.
How long until an assistant names our business?
There is no guarantee, from us or from anyone, because each assistant decides what to name. The record builds over months, the way SEO does. Listing and structured data fixes register first, as search engines recrawl them, and new pages have to be indexed before they can be cited. We rerun the same prompts monthly so you see each change in writing.
Do you work with businesses outside Dallas?
Yes, for GEO and SEO. Both are remote services, run over calls, shared documents and reporting, and we sell them nationally with no geographic limit. Photo, film and social media management need our crew in person, so those stay in Dallas-Fort Worth. A DFW client can add a shoot day to a GEO partnership when its pages need new imagery.
Start with your own prompts
Send us the five questions your best buyers ask before they hire someone like you, and the cities you want to win. We will run them, show you who gets named today, and tell you what we would fix first. Contact us here or call 214-302-7194.