How to list your business on ChatGPT
As of November 2026, OpenAI offers no business listing, submission form or claim button for ChatGPT. Nothing to sign up for, nothing to pay. ChatGPT builds its answer about your business from your website and from the listing sites it reads. So you get "listed" by making sure those sources exist, are open to OpenAI's crawler, and say the same thing.
What OpenAI says about how ChatGPT finds businesses
OpenAI's publishers and developers FAQ says any public website can appear in ChatGPT search, and that to be included in summaries and snippets you should not block the crawler called OAI-SearchBot. The same FAQ says nothing about paying for placement or submitting a business.
OpenAI's help article on ChatGPT search says it shares search queries with third-party search providers and names Bing. It also says ChatGPT uses general location based on the user's IP address to make results more accurate.
When OpenAI launched ChatGPT search in October 2024, its announcement said it partnered with news and data providers to add up-to-date information for categories including maps.
The biggest local change came this summer. Axios reported on July 23, 2026 that Yelp is licensing its reviews, ratings, photos and business information to OpenAI for ChatGPT answers, with Yelp branding and links shown alongside.
Independent research fills in more. Peec AI's September 2026 study of ChatGPT's search traffic found results drawn from OpenAI's own index plus several outside providers, including Google Maps data for local results, with Yelp and TripAdvisor treated as licensed local partners. OpenAI has not published that list itself, so treat it as a strong outside read, not official policy.
Why there is no claim button
Google Business Profile lets an owner verify and edit a record Google shows directly. ChatGPT has no record of that kind. It writes a fresh answer each time from the sources it finds. You cannot claim the answer. You can claim the sources.
Anyone selling a "ChatGPT listing" is selling listings on other sites. Ask which OpenAI page documents the product.
Where to get listed instead
Do these in order. Each one is a source ChatGPT reads, or a door you need open.
- Open your site to OAI-SearchBot. Look at yourdomain.com/robots.txt. If it blocks OAI-SearchBot, or blocks every bot, change it. OpenAI's crawler documentation says it takes about 24 hours for ChatGPT search to pick up a robots.txt change.
- Claim your Yelp page. Given the Axios report on Yelp licensing data to OpenAI, this is the single most direct local source. Confirm your name, address or service area, phone, hours, category and website. Add current photos.
- Claim and verify your Google Business Profile. Google's Business Profile help says you must add or claim your business to show on Search, Maps and other Google services. Peec AI's research found Google Maps data reaching ChatGPT's local results, so the details there travel.
- Claim Bing Places. OpenAI's help center names Bing as a search provider. A verified Bing listing keeps that path accurate. This is our reasoning, not an OpenAI statement.
- Claim TripAdvisor if you serve travelers. Hotels, restaurants, venues and tour operators belong there. Peec AI's study lists TripAdvisor as a licensed local source.
- Claim the one directory your trade uses. BrightLocal's July 2025 test of AI search found ChatGPT drawing on trade directories, such as Super Lawyers and FindLaw for legal queries. Find yours by searching your service plus "directory" and seeing which sites rank.
- Put your facts on your own site in plain text. One page that states your business name, what you do, the cities you serve, your phone and your hours. Write it as text, not inside an image.
- Track it. OpenAI's FAQ says ChatGPT referral links carry utm_source=chatgpt.com. Set up a report for that in Google Analytics 4 so you can see the visits arrive.
What this looks like on a small site
Our own site is the worked example. From August 7 to November 4, 2026, Google Analytics 4 recorded 163 sessions from ChatGPT and 155 from Google organic search, with $0 in ads. In the 28 days to November 8, 2026, AI assistants sent 49 sessions against 41 from Google organic. Search Console showed 443 Google AI Overview impressions in those same 28 days.
We never filled out a form with OpenAI, because none exists. We built a page for each service, pages for the Dallas-Fort Worth cities we serve, articles that answer real buyer questions, and structured data that describes the agency the same way everywhere. The full account is in our case study on The Williams Agency's own site.
What we do for clients
We run this as a GEO partnership. We audit what ChatGPT, Gemini, Perplexity and Google AI Overviews say about you now, clean up your listings and entity data, add structured data, write the service and FAQ pages assistants quote, and report on where you are named weekly or monthly, depending on the scope of work. The work is remote and sold nationally. GEO partnerships start at $5,000 a month. See how our generative engine optimization work runs, or start with the AI search overview.
Can I add my business to ChatGPT directly?
No. As of November 2026, OpenAI has no submission form, listing portal or claim process for businesses. OpenAI's publishers FAQ says any public website can appear in ChatGPT search if it does not block OAI-SearchBot. You add your business by making your website crawlable and your listings on Yelp, Google and your trade directories accurate, since those are the sources ChatGPT reads.
How do I claim my business on ChatGPT?
You cannot claim a ChatGPT answer, because ChatGPT does not keep an owner-editable business record. You claim the sources it uses. Axios reported in July 2026 that Yelp licenses business data to OpenAI, so claiming your Yelp page comes first. Then claim Google Business Profile and Bing Places, and keep your website's facts current and in plain text.
Is a paid ChatGPT listing service legitimate?
OpenAI documents no paid listing product, and its publishers FAQ says any public website can appear in ChatGPT search. A service that charges for a "ChatGPT listing" is placing you on third-party directories or making a promise it cannot document. Ask the vendor to show the OpenAI page describing what they sell before you pay.
How long until ChatGPT shows my business after I fix things?
OpenAI's crawler documentation says ChatGPT search adjusts to a robots.txt change in about 24 hours. Listing updates on Yelp or Google take as long as those platforms take to publish them, and OpenAI does not publish a refresh schedule. Run the same test prompts every two weeks and compare. Our two-minute ChatGPT test gives you the prompts.
Talk to us
Send us your website and the three services you most want to be named for. We will tell you what ChatGPT says about you today and what we would fix first. Send it through our contact page or call 214-302-7194.