Dallas lead generation and paid advertising agency. Meta and Google campaigns measured on booked calls and signed clients.
We run Meta and Google campaigns measured on booked calls and signed clients, not clicks. We build the funnel, track every lead to its source and report on what each booked call costs.
Measured on booked calls, not clicks.
A cheap lead that never books is not a good lead. For companies where one client is worth a great deal, we would rather send you ten people who are a real fit than a hundred who will never sign. Every campaign, landing page and follow-up message is built around the client you actually want, and every report shows what each booked call costs.
That means tracking the whole path. We connect every lead to the ad, keyword or audience that brought it in, so spend moves toward what produces meetings and away from what only produces form fills. For Paramount Wealth Group, a Frisco financial advisory, we built a lead funnel measured on booked calls rather than leads, with a weekly dashboard showing cost per booked call.
Google catches demand. Meta creates it.
Google Ads put you in front of people who already know they need what you do and are searching for it now. We build campaigns around the searches your best clients actually make, and send that traffic to pages built to answer the search. For services people only look for when the need is urgent, this is often where the first booked calls come from.
Meta reaches the right people before they start looking. Facebook and Instagram ads let us target by location, audience and interest across Dallas-Fort Worth or anywhere you sell, and put your work in front of buyers who would never have searched for it. Most high-value businesses do best with both channels, and we will tell you where to start based on your market.
The creative matters most, and we shoot it.
Ad creative is often the biggest factor in campaign performance, and it is where many ad agencies hand off to someone else. We have our own production crew, so we shoot the video and photography your ads run on, made to perform in paid placements from the start. When an ad works, we can shoot more like it instead of waiting on an outside vendor.
Organic content and paid media also feed each other. Video that earns attention on its own builds warm audiences that paid campaigns can retarget, and paid testing shows which hooks and messages are worth building the next shoot around. We plan the two together, so every shoot day produces footage for the feed and for the ads.
Every lead hears back fast.
Ads are the front half of lead generation. The back half is what happens once a lead shows up, and that is where many companies lose the deal. A form fill sits in an inbox overnight, the callback goes to voicemail and nobody tries again. We close that gap with qualifying forms, instant follow-up by text and email, and nurture sequences that keep going until the lead books or says no.
For Paramount Wealth Group we built exactly that: qualifying questions in every form, automated SMS and email the minute a lead comes in, a 21-day nurture sequence and booking reminders. Paid media runs as a monthly partnership starting at $5,000 a month, and ad spend is separate from our fee. Tell us what you are building in the form on our site, and we will reply within one business day.
What you get.
- Meta and Google Ads
- Ad creative shot by our crew
- Landing pages and funnels
- Qualifying lead forms
- Text and email follow-up
- Nurture sequences and booking reminders
- Lead-source tracking
- Cost per booked call reporting
How it works.
- 01Audit
We look at what you run now: your ads, your website and what happens to a lead after it comes in.
- 02Build
We set up the campaigns, landing pages and follow-up, and connect tracking so we can see which ads turn into calls.
- 03Launch
Ads go live on a budget we agree on together, and we watch the first leads closely.
- 04Optimize
Every month we cut what is not working, put more behind what is and walk you through cost per booked call.
One reel took a family honey farm viral. Kelley Honey Farms grew its Facebook following 1,353% in one month.
Source: Kelley Honey Farms' Facebook insights.
Read the case study →Questions about paid media.
Anything else? Ask it in the form. We reply within one business day.
Start a project →How much do social media ads cost in Dallas?
There are two costs: the ad spend that goes to the platforms, and our fee for running the program. Our paid media partnerships start at $5,000 a month, with ad spend on top, set by your market and goals. Ad spend has to be large enough to produce real data, so we recommend a budget during scoping rather than quoting a fixed number. Share your range in the form and we will tell you what it covers.
What platforms do you run ads on for Dallas businesses?
We run paid media on Meta, meaning Facebook and Instagram, and on Google, including search and YouTube. Those channels cover both sides of demand: people already searching for what you do, and the right people who have not started looking yet. We recommend the mix based on your buyers, your offer and how they decide, in Dallas-Fort Worth or wherever you sell.
How do you target Dallas customers with paid ads?
We use geographic targeting to reach buyers in specific Dallas neighborhoods, cities, zip codes or across the whole DFW metroplex, then layer in audience and interest targeting on Meta and search intent on Google. For high-value services, we target narrowly on purpose. We would rather reach fewer, better-fit people than everyone in a radius, and we judge every audience by the booked calls it produces.
Do you create the ad creative?
Yes. Ad creative is often the biggest factor in campaign performance, and we produce it in-house. Our own crew shoots the video and photography your ads run on, and we edit it into formats built for each placement. When a concept works, we can shoot more like it quickly, and when one stalls, we replace it with fresh creative instead of waiting on an outside vendor.
How long until we see results from paid ads?
Paid ads can start producing leads within the first few weeks after launch. Those first weeks are also for testing, to find the creative, audiences and keywords that turn into booked calls. The bigger gains come over the following months, as we cut what is not working and put more behind what is. We report cost per booked call throughout, so you can see the trend as it develops.
Why choose a Dallas ad agency over managing ads myself?
Because running paid media well takes creative production, audience research, tracking and steady optimization, and few in-house teams have time for all of it. We handle every part, with the creative shot by our own crew and every lead tracked to the ad that produced it. You get a report on what each booked call costs instead of a dashboard full of clicks.
What's included in your lead generation service?
The full path from ad to booked call. We run Meta and Google ads, build the landing pages they send people to, set up qualifying forms and text and email follow-up so every lead hears back fast, and run nurture sequences for the ones who are not ready yet. You also get reporting that ties each lead back to the ad that brought it in and shows the cost per booked call.
Google Ads or Meta Ads: which is better for lead generation?
Most high-value businesses do best with both. Google catches people who are already searching for what you do. Meta reaches the right people before they start looking, which matters for services people do not search for until they need them. We will tell you where to start based on your market and your buyers, then move budget toward whichever channel produces booked calls.
How much does lead generation cost?
Lead generation runs as a monthly partnership starting at $5,000 a month, with ad spend separate. Where it lands depends on your market, how many channels we run and how much of the funnel we build, from landing pages to follow-up. If the work includes a new website, that is scoped as a project starting at $10,000. We give you a clear number before anything starts.
What happens after someone fills out the form?
They hear back right away by text or email, and they stay in a follow-up sequence until they book a call or tell you they are not interested. Booking reminders go out before the call, and your team gets the lead along with the answers to the qualifying questions, so they walk into the first conversation prepared.
Do you only work with Dallas businesses?
No. We are based in Dallas and work with companies across Dallas-Fort Worth, but paid media and follow-up work anywhere, so we run campaigns for clients across Texas and beyond. When campaigns need new creative, our crew travels. We have shot for clients around the world and go wherever the work is.