The Journal. Notes on social, search and film from our Dallas agency.
What a $5,000 a Month Social Media Partnership Includes in Dallas
Our social partnerships start at $5,000 a month. We plan the calendar, capture content with our own crew, edit, post and handle community management. The monthly report connects the work with what happens next. See how the partnership runs, from the strategy call through your approval calendar.
- August 5, 2026IndustryCommercial Real Estate Marketing in Dallas: How Brokers and Developers Win With VideoDallas CRE deals are won before the first tour. Here is how DFW brokers, developers, and property teams use video and social media to fill space and build deal flow.
- August 5, 2026IndustryHome Builder Marketing in Dallas-Fort Worth: The 2026 PlaybookDFW builders started 41,000+ homes last year, and buyers now have options. Here is how Dallas home builders use video and social media to sell communities, not just floor plans.
- July 3, 2026VideoSocial Media Video Production in Dallas: Why Reels and TikTok Need a Different PlaybookSocial media video production in Dallas is a different craft than corporate video. Here is how Reels, TikTok, and Shorts win for DFW brands.
- July 3, 2026PricingHow Much Does Video Production Cost in Dallas? 2026 Pricing GuideWhat video production actually costs in Dallas in 2026. Real market ranges for freelancers, production houses, and social-first agencies, plus the hidden costs nobody quotes you.
- March 2, 2026Content StrategyBehind the Scenes Content Strategy for Instagram: How to Make Your Business Go ViralLearn how to create authentic behind-the-scenes content for Instagram that builds trust, drives engagement, and grows your brand. A Dallas agency's proven BTS content framework.
- March 2, 2026MarketingExperiential Marketing in Dallas-Fort Worth: Planning the Content in 2027The 2026 playbook for experiential marketing in Dallas-Fort Worth. Real DFW campaign examples, the best experiential marketing hashtags, and step-by-step frameworks for local brands.
- March 2, 2026Social MediaSocial Media Management for Dallas Businesses: The Complete Guide to Choosing the Right AgencyWhat Dallas business owners need to know about social media management: what agencies actually do, what it costs in DFW, how it changes by neighborhood and industry, and how to measure ROI.
- February 17, 2026InstagramThe Dallas Business Owner's Instagram Strategy for 2026Master Instagram marketing in Dallas for 2026. Algorithm changes, Reels strategy, local hashtags, and geo-targeting tips for DFW businesses.
- February 17, 2026MarketingHiring a Dallas Social Media Agency vs. DIY: An Honest ComparisonShould you hire a Dallas social media agency or do it yourself? Honest cost, time, and ROI comparison for DFW business owners making the decision.
- February 17, 2026IndustryRestaurant Marketing in Dallas: What Your Social Content Should ShowThe complete social media marketing guide for Dallas restaurants. Content strategies, UGC, local SEO, and review management for DFW dining establishments.
- February 17, 2026Social Media9 Social Media Mistakes Dallas Businesses Keep Making (And How to Fix Them)Avoid the most common social media mistakes Dallas businesses make. Expert tips from a DFW social media agency on what to fix right now.
- February 17, 2026Social MediaWhy Dallas Businesses Are Outsourcing Social Media in 2026 (And Why You Should Too)Discover why Dallas businesses outsource social media management to agencies. Learn the ROI, time savings, and competitive advantages for DFW companies.
- February 16, 2026MarketingThe Cost of a Full In-House Marketing Team vs. One Agency (2026 Dallas Breakdown)A social media manager, videographer, editor, and strategist will cost you $250K+/year in Dallas. Here's what that same budget buys from an agency.
- February 16, 2026PricingHow Much Does It Cost to Hire a Social Media Manager in Dallas? (2026 Salary Data)Real salary data for social media managers in Dallas-Fort Worth. From entry-level to senior roles, here's what you'll actually pay, plus the costs nobody mentions.
- February 16, 2026PricingHow Much Does Social Media Marketing Cost in Dallas? 2026 Pricing GuideTransparent breakdown of Dallas social media marketing costs: from DIY ($20/month) to agencies ($10,000+/month). Learn what you actually get at each price point.
- February 15, 2026InstagramHow to Go Viral on Instagram and Facebook in 2027Learn how to go viral on Instagram with proven strategies. See how one Dallas brand hit 2.76M views and 13K followers from a single Facebook reel.
- February 15, 2026VideoOutsourcing Video Production in Dallas: The Smart Move for Growing BrandsShould you outsource video production in Dallas? Compare in-house vs outsourced costs and ROI for DFW businesses in 2026.
- February 15, 2026Content10 Signs You Should Outsource Your Content CreationNot sure if you need a content agency? Here are 10 clear signs it is time to outsource content creation and stop wasting time on social media.
- February 15, 2026MarketingIs Hiring a Social Media Agency Worth It? How to Calculate ROI in DallasHow to calculate social media agency ROI for your Dallas business. Real case studies, timeline expectations, and red flags to watch for.
- February 15, 2026TikTokTikTok for Dallas Businesses in 2026: The Platform You Cannot Afford to IgnoreWhy Dallas businesses need TikTok in 2026. Local content strategies, ad formats, and TikTok SEO tactics for DFW brands ready to grow.
- February 6, 2026Social MediaOutsourcing Social Media for Small Business: How to Hand It OverHow to outsource social media without losing your brand voice. A small business guide to social media outsourcing - costs, workflows, red flags, and what to expect.