Generative engine optimization in Dallas. Get named when buyers ask AI who to hire.
When someone asks ChatGPT, Claude, Gemini or Perplexity who to hire, the answer is built from what those systems can find and trust about you. GEO is the work that gets your company into that answer.
More buyers ask AI before they search.
More buyers start with a question instead of a search. Who are the best custom home builders in Dallas? Which advisory firms work with family offices? Who should we hire for a brand film? The assistant answers with a short list of names, often with a line about each one. If your company is not in that answer, the buyer may never know you were an option.
Those answers are not random. AI assistants build them from what they can find and trust: your website, structured data, business listings, reviews and what other sites say about you. GEO, or generative engine optimization, is the work of making that information complete, consistent and easy to cite, so the systems choosing names have a reason to choose yours.
GEO is structure, consistency and content.
We start with an AI visibility audit: what ChatGPT, Claude, Gemini and Perplexity say about your company today, which competitors they name instead and where the information they rely on is missing or wrong. Then we fix the foundation. That means structured data on your site, cleanup of business listings and entity details, and making sure your company reads as one clear entity everywhere it appears.
Then we write content to be cited: clear service pages, direct answers to the questions buyers ask, and facts stated plainly in a structure an AI system can quote. It is the same discipline that makes a page rank on Google, which is why GEO and SEO work best together and why we usually plan them as one search engagement.
We do this work on our own site first.
The Williams Agency started on a new domain. We built service pages across DFW, added structured data and made sure the agency reads as one clean entity everywhere it appears. The same structure behind our own search growth is what gets The Williams Agency named in AI answers. We bring that playbook to client work, adjusted for your market and your buyers.
Because we are also a production company and a web design studio, the fixes do not stop at a report. We can rebuild the pages, write the content and shoot the photography and film that make your site the most complete source about your company. GEO runs as part of a monthly partnership, and partnerships start at $5,000 a month.
What you get.
- AI visibility audit
- Structured data
- Listing and entity cleanup
- Content written to be cited
- Service and FAQ pages built for AI answers
- Tracking across AI assistants
- Monthly reporting
How it works.
- 01Audit
We check what ChatGPT, Claude, Gemini and Perplexity say about you today, and who they name instead.
- 02Fix
We add structured data and clean up listings and entity details, so your company reads the same everywhere.
- 03Publish
We write and structure content to be cited, starting with the questions your buyers ask most.
- 04Track
We track how AI assistants describe and recommend you, and report on it every month.
Questions about GEO.
Anything else? Ask it in the form. We reply within one business day.
Start a project →What is GEO?
GEO stands for generative engine optimization. When someone asks ChatGPT, Claude, Gemini or Perplexity who to hire, the answer is built from what those systems can find and trust about you. GEO is the work that gets your company into that answer: structured data, clean listings and content written to be cited.
How is GEO different from SEO?
SEO earns you a place in Google's list of results, while GEO earns you a mention inside the answer an AI assistant writes. The foundations overlap: a fast, well-structured site, clear service pages and accurate listings help both. GEO puts extra weight on structured data, entity consistency and content written so an assistant can quote it directly. We usually plan the two together as one search engagement.
Which AI assistants does GEO cover?
We focus on the assistants your buyers actually use: ChatGPT, Claude, Gemini and Perplexity, along with Google's AI Overviews. Each one draws on slightly different sources, so we fix the information they share, such as your website, structured data and business listings, then track how each one describes and recommends your company over time.
Can you guarantee that ChatGPT will recommend us?
No. Nobody can guarantee what an AI assistant will say. What we can do is make your company the clearest, most complete and most consistent source of information about what you do, which is what these systems rely on when they choose names. We track the results across assistants every month, so you can see how your visibility changes.
How long does GEO take to show results?
It builds over months, much like SEO. Fixes such as correcting listings and adding structured data can be picked up as AI systems refresh what they know, while new content takes longer to be found and cited. Timelines vary by assistant and by market. We track how each assistant describes you from the first month, so you can see the change as it happens.
How much does GEO cost?
GEO runs as part of a monthly partnership, and partnerships start at $5,000 a month. Most companies pair it with SEO, since the two share the same foundation. If we are building or rebuilding your website, GEO is planned into the project, and website projects start at $10,000. Share your range in the form on our site, and we will reply within one business day.