ChatGPT has your business info wrong. Here is how to fix it.
You cannot edit ChatGPT directly. As of November 2026, OpenAI offers no form for a business owner to edit what ChatGPT says about them. You fix it at the source. ChatGPT repeats what it found on your website, your listings or an old page somewhere else. Find that page, correct it, and remove anything that contradicts it. Then recheck.
Wrong hours, an old address, a dropped service. Each one came from somewhere. Here is how to find where.
Why ChatGPT gets business details wrong
ChatGPT does not hold a business record that you or anyone else maintains. When search is on, it reads sources and writes an answer.
OpenAI's help article on ChatGPT search says responses that use search contain inline citations, and a Sources button lists every page used. That button is your diagnostic tool. The usual causes:
- An outdated listing. Axios reported on July 23, 2026 that Yelp licenses business information to OpenAI for ChatGPT. A Yelp page with old hours feeds old hours.
- Conflicting listings. Your Google profile says one suite number, a directory says another.
- Your own old pages. A 2021 blog post announcing a location you closed is still live and still crawlable.
- No live source at all. OpenAI's help article says ChatGPT searches automatically when a question benefits from web information. An answer with no citations did not come from that search, so a clear, current web source matters.
Trace and fix: seven steps
Do this once for each wrong fact.
- Reproduce the error with search on. Ask the exact question a customer would: "What are [business name]'s hours?" or "Where is [business name] located?" If the answer has no citations, ask again with "search the web" added. OpenAI says answers that use search carry citations, so a cited wrong answer points to a page you can find.
- Open Sources and write down every URL. Note which page holds the wrong fact. It is often a page you forgot existed.
- Ask ChatGPT where it got the detail. Type "Which source says that?" Treat its reply as a lead, not proof, and confirm by opening the page yourself.
- Fix the page you control first. If the bad fact sits on your site, correct it. If the page is obsolete, take it down or redirect it to the current page. Check old location pages, past event pages and PDFs.
- Fix the listings you can claim. Google Business Profile's help pages say Google reviews your changes before they go live, so allow time. Do the same on Yelp, Bing Places and any trade directory that appeared in Sources.
- Request corrections on pages you do not control. Old press, a chamber of commerce member list, a supplier's dealer page. Email the site owner with the exact sentence and the correction.
- Report the response, then recheck in two weeks. OpenAI's help center describes reporting a response with the thumbs-down icon or its content-reporting webform. It describes no category for wrong business facts, so treat the report as a note, not the fix. The fix is steps 4 through 6.
What a report to OpenAI does and does not do
OpenAI's help article on reporting a ChatGPT response lists the thumbs-down button and a webform at openai.com/form/report-content. It says reported domains can be reviewed by its Model Quality team, which can filter unreliable sources.
That is aimed at bad sources and policy issues. We found no OpenAI process that edits a business's details on request. If a vendor tells you they can "submit a correction to OpenAI," ask for the OpenAI page that documents it.
Keep it from coming back
Wrong facts return when sources drift apart again. Two habits prevent most of it.
Keep one page on your site that states the facts plainly: business name, services, service area, phone, hours. When anything changes, update that page and your listings the same day.
Use structured data that matches the visible text. Google's documentation on AI features asks for exactly that.
A worked example from our own site
The Williams Agency is a service-area business. We serve Dallas-Fort Worth from Dallas with no public address, which makes consistent facts more important, not less.
Our structured data describes the agency the same way wherever it appears. The site sent 163 sessions from ChatGPT against 155 from Google organic between August 7 and November 4, 2026 (Google Analytics 4), with $0 in ads. Getting named is only useful if the facts attached to the name are right. More in our case study on The Williams Agency's own site.
What we do for clients
Listing and entity cleanup is part of every GEO partnership. We trace every wrong fact across ChatGPT, Gemini, Perplexity and Google AI Overviews, correct the sources, retire old pages, add structured data and track the answers monthly. GEO partnerships start at $5,000 a month. Our generative engine optimization service page has the full scope, and the AI search overview covers the industries we write for. If you have never been listed anywhere, start with how to list your business on ChatGPT.
How do I update my business info in ChatGPT?
You update the sources ChatGPT reads, not ChatGPT itself. As of November 2026, OpenAI has no business edit form. Ask ChatGPT the question with search on, open the Sources button, and find the page holding the wrong detail. Correct it on your website, Yelp, Google Business Profile or the directory involved, then recheck the answer in two weeks.
ChatGPT shows my old address. Where is it getting it?
Usually from an old listing or an old page on your own site. Ask ChatGPT for the address with search on and open Sources to see the cited pages. Axios reported in July 2026 that Yelp licenses business information to OpenAI, so check Yelp early. If no source is cited, the answer did not come from a live search, and fresh, consistent sources are the cure.
Can I report wrong information to OpenAI?
Yes. OpenAI's help center describes the thumbs-down button under a response and a content-reporting webform. Neither is described as a way to edit business facts. The help article says reported domains can be reviewed and filtered by its Model Quality team. Report the response, but put your effort into correcting the source page, since that is what changes the answer.
How long does a fix take to show up in ChatGPT?
OpenAI does not publish a refresh schedule for business details. Your listing platforms have their own review times, and Google's help pages say Business Profile edits are reviewed before going live. Recheck the same prompts with search on after two weeks, then monthly. If the old fact persists, look for a second source repeating it.
Talk to us
Send us the wrong answer ChatGPT gave and your website. We will trace where it came from and tell you what to fix. Send it through our contact page or call 214-302-7194.