Social media management in Plano, shot by our own crew
This is for Plano owners who want their accounts run by people who show up with cameras. The Williams Agency runs social media management for Plano businesses from Dallas, and every photo and video on the feed is shot by its own crew.
We drive up, film on site at your restaurant, studio or office, then edit, post and answer comments. You approve everything before it goes live.
Working in Plano
Plano has two different places to shoot.
Legacy West opened in 2017 on 240 acres bordered by the Dallas North Tollway and the Sam Rayburn Tollway. It packs shops, restaurants, more than 1,300 apartments and the 15-story Renaissance hotel into walkable blocks. Legacy Hall sits inside it: three floors and 55,000 square feet of food stalls, with Unlawful Assembly Brewing on the top floor and the Box Garden, an outdoor venue built from shipping containers that holds 1,500 people.
Across town, the Downtown Plano Arts District on East 15th Street runs on galleries, salons, dance studios and locally run restaurants, a short walk from the DART Red Line station.
For social, the difference is the subject. A Legacy West concept competes with its neighbors for the same Friday night, so the camera goes to the room, the plates and the crowd at peak hour. A downtown shop sells the person behind the counter, so we film the owner and the regulars. We plan your shoot days around whichever one you are.
What Plano social media management includes
We set themes and the content calendar. Shoot days are scheduled around your launches, events and busy nights, and our crew captures them on site.
Everything is drafted in a shared calendar. Nothing is published without your sign-off.
Then we run the accounts: posting, Stories, comment and DM handling under guidelines we set with you, and weekly or monthly reporting, depending on the scope of work, on reach, engagement, follower growth and the inquiries we can tie to social.
We work across Instagram, Facebook, LinkedIn, TikTok and YouTube, and most clients focus on the two or three platforms their buyers use. Short-form video is the center of almost every plan. We would rather post fewer strong pieces than fill a quota.
The content creation, editing and community management all sit with the same team. The person who filmed your Saturday service is the person writing the caption on Monday.
Proof from accounts we run
Kelley Honey Farms, a family honey farm: one organic Facebook reel reached 2,759,315 views and brought in 13,078 net follows. Read the Kelley Honey Farms case study.
Social Llama Events, a Dallas event planning company: Instagram grew from 12,000 to 21,000 followers over a two-year partnership. See the Social Llama Events case study.
Social media partnerships start at $5,000 a month, scoped to your platforms and shoot schedule.
Questions Plano owners ask about social media management
Anything else? Ask it in the form. We reply within one business day.
Start a project →How much does social media management cost for a Plano business?
Our social media partnerships in Plano start at $5,000 a month. That covers planning, on-site shoot days with our own crew, editing, posting, Stories, comment and DM handling, and reporting. We do not sell fixed packages. The scope is set by how many platforms you run and how often your Plano location needs a shoot day.
Will your crew come to my Plano location to film?
Yes. Our crew drives up from Dallas and films at your Plano location on scheduled shoot days, usually timed to a launch, an event or your busiest service. If you are in a shared property such as a Legacy West storefront, confirm the landlord's filming rules before the shoot day so the crew can work without interruption.
Can you run social for a restaurant in Legacy Hall or Downtown Plano?
Yes. Restaurant accounts in Plano are a strong fit because the product is visual and changes often. For a food hall stall, we film the line, the build of a dish and the crowd. For an independent spot downtown, we lean on the chef and the regulars. Either way, short-form video leads the plan.
Who answers comments and DMs for my Plano account?
Our team does, under guidelines we write with you during onboarding. We handle routine questions about hours, reservations and events, and we route anything sensitive, such as a complaint or a large booking request, to you directly. The same people who shoot and post your Plano content are the ones answering your followers.
Start with a conversation
Send us your accounts and what you want social to do for your Plano business, and Brenden will reply within one business day. Contact us or call 214-302-7194.
More for Plano: our Plano marketing agency page, video production in Plano, SEO for Plano businesses and AI search visibility in Plano. The full service is on our social media management capability page.