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Case Study

Social Llama Events
Consistent Growth

How we helped an events company grow from 12,000 to 21,000 Instagram followers over 2 years through strategic content and community building.

The Results
75%
Follower Growth
12,000 → 21,000 followers
9K+
New Followers
Organic growth only
2
Years
Consistent partnership
Viral Moments

Content that
broke the internet

7.8M views
310K views
91K views
22K views
Event Highlights

Events that
stop the scroll

Aprés Ski Snow Party

Aprés Ski Snow Party

Social Llama Events made it snow in Fort Worth for an unforgettable aprés ski themed party.

Steve Madden x Dillard's at Hotel ZaZa

Steve Madden x Dillard's at Hotel ZaZa

Celebrating the new spring line at the iconic Hotel ZaZa in Dallas.

Cowboys Club Haunted Hotel

Cowboys Club Haunted Hotel

A Halloween party experience at the Cowboys Club like no other.

Full Service Event Coverage

Full Service Event Coverage

A walkthrough of SLE's full service event coverage tier at a 50th birthday celebration.

The Challenge

Stagnant growth,
untapped potential

Social Llama Events was already successful with 12,000 Instagram followers, but their growth had plateaued. Their events were incredible, but their social presence wasn't capturing the full energy and excitement.

They needed a partner who could bring consistency to their content, elevate their visual identity, and turn their social media into a genuine business driver—not just a place to post event photos.

The goal wasn't just follower count—it was building a community that would drive real event bookings and create brand advocates.

Our Approach

Strategy that
compounds over time

📸

Event Coverage Excellence

We captured every event with professional-quality content, creating shareable moments that attendees would repost. This organic amplification was key to sustained growth.

🦙

Consistent Brand Voice

We developed a fun, energetic brand voice that matched Social Llama's personality. Every caption, story, and interaction reinforced their unique brand identity.

📅

Strategic Posting Schedule

We identified optimal posting times for their audience and maintained a consistent schedule that kept followers engaged without overwhelming them.

💬

Community Engagement

We didn't just post and leave—active engagement with comments, DMs, and user-generated content built a loyal community around the brand.

The Journey

Two years of
consistent growth

Year 1

Foundation & Strategy

We started by auditing Social Llama's existing content and audience. While they had a solid 12,000 followers, engagement was inconsistent and their content lacked a cohesive brand voice. We developed a content strategy focused on showcasing their unique event experiences and building community.

12K → 16K followers
Q1-Q2

Content Refresh

We revamped their visual identity on social, creating templates and guidelines that made their feed instantly recognizable. High-quality event coverage and behind-the-scenes content started driving consistent engagement.

+2K followers, 40% engagement increase
Q3-Q4

Community Building

We focused on community engagement—responding to comments, featuring attendee content, and creating shareable moments. This turned passive followers into brand advocates who actively promoted events.

+2K followers, repeat bookings increase
Year 2

Scaling Success

Building on the foundation, we scaled content production and introduced new formats like Reels and Stories highlights. The consistent growth attracted partnership opportunities and increased event inquiries directly through Instagram.

16K → 21K followers
Key Insight
“Sustainable growth beats viral moments. Consistency and community building created a following that actually converts to business.”

While viral content can spike numbers, the real value came from building a loyal community over time. Social Llama's 9,000+ new followers weren't just numbers—they were engaged potential customers who actively inquired about events.

Ready for
sustainable growth?

Let's build a social media strategy that drives real business results over time.