Kelley Honey Farms
From Local to Viral
How we helped a family honey farm go viral with 2.76M views on a single reel, gaining 13K+ new followers and 73K+ interactions — all from one piece of organic content.
One reel.
2.76 million views.
Great product,
no audience
Kelley Honey Farms had everything—premium artisanal honey, a compelling family story, and a passionate commitment to sustainable beekeeping. What they didn't have was an audience.
With only a few hundred Facebook followers and minimal engagement, their incredible product was essentially invisible to the exact audience who would love it.
They needed a partner who could translate their authentic story into content that would resonate with modern social media audiences—without losing the genuine, down-to-earth quality that made their brand special.
From hive to
viral sensation
Understanding the Brand
Kelley Honey Farms came to us with a beautiful product but minimal social presence. With only 500 followers, they weren't reaching the audience who would love their artisanal honey. We dove deep into their brand story, values, and what made their honey special.
Content Strategy Development
We identified that their audience craved authentic, behind-the-scenes content showing the journey from hive to table. We developed a content strategy focused on educational beekeeping content, product showcases, and the family story behind the farm.
Scroll-Stopping Content
Our team created a mix of short-form video content showcasing the beekeeping process, stunning product photography, and engaging educational posts. Every piece was designed to stop the scroll and spark engagement.
Viral Breakthrough
Within months, several posts went viral, introducing Kelley Honey Farms to hundreds of thousands of new potential customers. The authentic storytelling resonated deeply with audiences who valued locally-sourced, artisanal products.
Wellness meets
holistic recipes
We shifted the content strategy toward wellness and holistic recipes — and people resonated. Likes, saves, and shares skyrocketed.
What made it work
Authentic Storytelling
We didn't try to make Kelley Honey Farms into something they weren't. Instead, we amplified their genuine story in a way that resonated with social media audiences.
Educational Content
Behind-the-scenes content showing the beekeeping process performed incredibly well. People love learning, especially about artisanal products.
Consistent Posting
Regular, high-quality content builds momentum. We maintained a consistent posting schedule that kept the audience engaged and the algorithm happy.
Engagement Strategy
We didn't just post and ghost. Active community engagement helped build a loyal following that shared content organically.
Want results
like this?
Let's create a social media strategy that takes your brand from invisible to viral.