Law Firm Marketing in Dallas, Texas. Credibility on camera, with every post approved by your firm first.
People hire attorneys they already trust, and that trust now starts with a search and a look at your LinkedIn. We film your attorneys well, write in your voice and route every post through your approval before it goes live.
Your reputation is the product.
Prospective clients look up attorneys before they ever call. Referral sources check your profile before they recommend you. In a city with thousands of practicing lawyers, what they find shapes the decision, and stock photos with recycled legal tips tell them nothing about why your firm is different. Content for a law firm has to sound like the attorneys who will actually handle the matter.
We start by sitting down with your partners to learn how the firm wins work today, which practice areas matter most and how your best clients found you. From there we plan content that supports that path, whether that means LinkedIn articles from a managing partner or short videos answering the questions clients ask in a first meeting.
Every post goes through your review.
Legal advertising in Texas falls under the State Bar's advertising rules. We build an approval step into the workflow so your firm reviews every post, caption and ad before it is published. We avoid any promise of outcomes, keep client matters confidential and add disclaimers wherever your firm requires them. Final sign-off on compliance always stays with your attorneys.
That review step shapes how we plan. We batch content a few weeks ahead so your team has time to review it without slowing down client work. We also keep a running list of approved topics and phrasing, so each month the reviews get shorter and the content gets closer to how your attorneys actually talk.
Different practices win clients in different places.
A personal injury firm needs broad local reach and a fast path from a video to a consultation request. A corporate or real estate practice wins on LinkedIn, through partner visibility and steady referral relationships. Family law and criminal defense depend on trust and a calm, human tone. We match the platform mix and the content to how your clients actually choose counsel in Dallas-Fort Worth.
We have our own production crew, so law firm work with us can start with attorney profile films or a brand film for the firm, then grow into ongoing social media management. Projects start at $10,000 and partnerships start at $5,000 a month. Tell us about your firm through the contact form and we will reply within one business day.
What we do for attorneys.
- Attorney profile filmsShort films and interview-style videos that let prospective clients see and hear your attorneys before the first call.
- LinkedIn and social managementThought leadership posts, partner profiles and firm news, written in your voice and approved by your team.
- Firm brand and positioningA clear position and visual identity that set the firm apart from the stock-photo sameness of legal marketing.
- Law firm websitesA fast, credible site with attorney bios and practice area pages that turn visits into consultation requests.
- Practice area searchPractice area pages written to rank for the searches your clients make before they call.
- AI search visibilityMaking sure AI assistants describe your firm accurately when people ask for an attorney in Dallas.
- Targeted campaignsPaid social and search campaigns aimed at people and businesses looking for legal help in Dallas-Fort Worth.
Questions about law firm marketing.
Anything else? Ask it in the form. We reply within one business day.
Start a project →What social media platforms should law firms focus on?
Most Dallas law firms should start with LinkedIn, because it is where referral sources, in-house counsel and business clients look first. Instagram and Facebook help a consumer-facing practice show the people behind the firm and reach the local community. The right mix depends on your practice area. Personal injury and family law firms usually benefit from broader social reach, while corporate firms see the best return from partner-led thought leadership on LinkedIn.
How do you handle compliance and ethics considerations for attorney content?
We handle compliance by building your firm's review into every step, so nothing posts without attorney approval. We plan content around the Texas State Bar's advertising rules, avoid any promise of outcomes, keep client matters confidential and add the disclaimers your firm requires. Your attorneys keep final sign-off on compliance. Over time we build a library of approved topics and language, which makes each review faster.
How much does social media management cost for a law firm?
Social media partnerships for law firms start at $5,000 a month. Production projects, such as attorney profile films or a firm brand film, start at $10,000. Scope depends on the number of attorneys, practice areas and platforms, and on whether paid campaigns are included. Ad spend is paid to the platforms directly. Share the details through the contact form and we will reply within one business day.
What kind of content works for lawyers on social media?
The content that works best for lawyers teaches something useful and shows the attorney behind the advice. That includes short videos answering common client questions, LinkedIn posts on changes in the law, attorney profiles, community and pro bono work, and case results described without confidential details. Client testimonials can work too, as long as they follow the State Bar's rules and your firm approves them. Video usually builds trust fastest because people get to see and hear you.
Can social media actually generate clients for a law firm?
Yes, social media can generate clients for a law firm, mostly by building the trust that turns into referrals and direct inquiries. When a prospective client or referral source looks you up, a steady, professional presence confirms they are making the right call. LinkedIn thought leadership keeps your attorneys top of mind with referral partners. Targeted paid campaigns can also reach people in Dallas-Fort Worth who are actively searching for legal help.